If you are walking on the street of modern New-York or wandering on the avenue of fashion Paris, you may suddenly notice that you have seen off-shoulder wears so many times from time to time. Yes, off shoulder dresses are now everywhere. The style is, like, going viral throughout a night. And then it is everywhere.

General Background: Off Shoulder Dresses are everywhere

The off-shoulder style is seemingly appearing at every place where is full of fashion ladies. And it is so attractive and diversified because it applies many various forms to express its beauty. The strap off-the-shoulder is both elegant and sexy, while the cold shoulder is so playful and lively.

I am pretty sure you have seen so many ads about women dresses. And you may see more off-shoulder dresses ads these days. Despite the ads investment, dress sellers' sales report also reveals this fashion phenomenon. Many sellers declare their off-shoulder dresses sell very well and create lots of profits.

Statistics and data also show and prove this fashion trend. The line chart proves the trending idea when typing the search the term off-shoulder into Google Trend. The search data keeps climbing since 2013 and gets a peak in 2017. Though the data is now a little bit down than before, it is a super hot searched keyword. And it also shows people's passion and enthusiasm towards this style.

It's the fashion industry's constant quest and pursuit to make a trend popular. But more importantly, as a professional dressmaker and seller online, we have a strong responsibility to tell you the reasons behind the trend and help you out to find the best silhouette for you.

No.1 Popular Star at Runways

The first reason for the off-shoulder craze was from an unsurprising place: the catwalk. The runway is always giving us new trend inspiration. A beautiful pink mermaid dress made of satin embroidered by Montex from the famous brand Channel features an asymmetrical off-shoulder design. Their another belted bustier mermaid dress in black duchess satin also has a charming off-shoulder neck. Another luxury brand Dior expresses their love of the off-shoulder as well. The special Haute Couture Collection has a casual but attractive off-shoulder detail. Their other luxurious dress also applies this trendy neck design as well.

That is the strong signal and trend in the present and future. The most perfect designers' fashion taste tells the trend. Many people who once saw the dresses on the catwalk say that "off-shoulder dresses are beautiful and will be a huge craze."

No.2 Show Your Shoulders, Show Your Sexy Figure

According to a trend report made by a women’s ready-to-wear team, Off-the-shoulder dresses was in the No. 1 spot this season. When talking about the data, the person who is in charge of the report said: “I don’t know many women who hate their shoulders” with a laugh. In other words, the off-shoulder style really flatters a wide range of different body figures. The advantage becomes obvious when comparing with other fads like mermaid dress and tops. So the inclusive strength makes off the shoulder so popular now and in the future.

Babaroni Sebastiane is really a nice off-shoulder bridesmaid dress with a slit extending to the knee. And the pleated chestal bodice also makes this dress elegant and graceful. The special back design highlights your sheer back. The lovely back cowl neckline will look great on everyone at the wedding.

Moreover, our hot selling bridesmaid dress Susie knows the secret very well. This is off-shoulder spaghetti strap mermaid lace gown. The mermaid style highlights your figure while the off-shoulder makes you look more elegant. And the lace shoulder looks gorgeous and delicate. This dress looks perfect in the light sky blue.

No.3 Strong Visual Effect to Make You Look Taller

You are what you wear. Your dress will be your secret weapon to improve your personal impression if you know the dress code. The off-shoulder dress makes people focus on your neck and shoulder. And it has a strong visual effect to make you look slimmer and taller than usual. If you are not confident enough about your height, remember to wear high heels. And please pay attention to the color of your high heels. Make sure to wear shoes of pure color like white or grey to avoid awkward shock.

Lillian is our popular off-shoulder bridesmaid dress with lace chestal bodice. The upper bodice is so elegant and delicate. And the empire high-waisted design gives a strong visual effect to make you look taller and slimmer than usual.

No.4 Most Elegant Wear at a Wedding

The fourth important reason to choose an off-shoulder bridesmaid dress for a wedding is its unique elegance. The special shoulder design keeps you wave your hand in a small extent which will make you look elegant and graceful. We completely understand you may be an active and dynamic person, but if you want to have an elegant image at a wedding, the off-shoulder bridesmaid gown is the best choice.

You may understand immediately when you see our hot selling item, Christine. This is a super elegant off-shoulder chiffon bridesmaid dress. The typical A-line cut makes this dress beautiful and graceful. This full-length bridesmaid gown owns a thin waistband to decorate your waist. The pleated chestal bodice looks nice and wonderful. Moreover, people will be impressed by the elegant V back design as well. Now you can understand the elegance of an off-shoulder bridesmaid gown.

When it comes to the elegant bridesmaid dress, we have to mention our new arrival Alivia. It is the elegance of elegance. The off-shoulder spaghetti strap dress is made of high-quality breathable chiffon. Therefore it is light, soft and flowy. And the sweetheart makes this dress so sweet and graceful. The square backless design assures you will look great when you turn back. This is a wonderful off-shoulder bridesmaid dress ever.

No.5 Match with Fashion Elements 

Last but not least, off-shoulder neck design is very inclusive. It always matches different fashion elements. It is a creative inclusive design. As we all know, different people have different fashion taste. Teenager and millennials might like a full-fledged clavicle-baring style, while older, more traditional shoppers might go for a split-sleeve iteration. However, off-shoulder can meet all people's requirements.

Off-shoulder neck design can even have a great effect with sequin element. Check out our beautiful sequin bridesmaid dress Alva. This is a shining brilliant bridesmaid dress. The sequin element makes this dress attractive and creates a brave image. While the off-shoulder neck makes you look elegant and graceful.

Moreover, sequin is popular these days. Alva is our best selling sequin bridesmaid dress. It is so perfect in the color rose gold. This color is both elegant and tender, working perfectly with the sequin elements. We also have other beautiful sequin bridesmaid dress Like Julie, Marinain, and Clara in other styles as well. You can take a look to find yours.

Conclusion: Off-shoulder dresses are great dresses for a wedding

Today we have introduced a popular neckline which is the trendy off-shoulder design. We have studied its trendy phenomenon from our daily life and Google trend data. In order to help you better understand the secret of its getting popular, we discuss the reasons behind the trend in detail. There are lots of reasons for the trendy phenomenon and we pick the top 5 to have a short discussion.

The world luxurious brand has a knee fashion insight. They create and lead the fashion trend. With more and more off-shoulder image appearing on the catwalk, the style becomes more and more popular. And off-shoulder has a strong advantage to show your sexy shoulder and sheer neck. The visual effect is another important reason. People want to look great on what they wear. The off-shoulder plays a clever trick to make people focus on your neck and upper body to help you look taller and slimmer. What's more, it is the most elegant silhouette at a wedding. Last, the shoulder detail matches harmoniously with other trending fads like a sequin.

Besides, we have introduced several good-looking off-shoulder bridesmaid dresses from babaroni for your reference. Now you have learned the reasons behind the craze. Go ahead to find you off-shoulder dresses!

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